Dellisart’s Hotel Digital Max services promote hotel brands to connect with potential customers using the internet and other forms of digital communication. This includes not only website SEO, email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
- Simply put, Search Engine Optimization (SEO) Services brings more customers to your hotel by ranking your website higher in Google, Bing, Yahoo and other search engines.
- Original content and SEO work hand in hand; by creating helpful content for visitors, including text, images and videos, your site will rank better in search results.
- This will result in more website traffic which leads to greater conversions.
Local Search Engine Optimization
- Local Search Engine Optimization helps hotels with rankings and be found by local customers when they’re looking for a hotel in your destination.
- It is critical with the number of searches made from a mobile device to have your brand accurately and properly listed in these directories.
- Local Search means using search engines like Google and 50+ business directories like Yelp, Superpages, etc. to promote your hotel.
Local Mapping Strategy
- This is critical to assist in getting listed in the Google 4-Pack
- Local maps marketing is a critical component of any successful local hotel marketing strategy.
- Maps and navigation tools are used by almost anyone looking for a specific destination or address location.
- People use local maps to find hotels.
- Find specific attractions and explore a geographical area.
Google My Business
- Google My Business can make potential customers aware that your hotel exists in the market for branded and non-branded searches.
- It can get you on the top of rankings, it will bring in more phone calls, attract more customers and drive more reservations & phone calls.
Response to Reviews & Reporting
- Improve guest experience.
- Responding to reviews is also a part of getting your hotel to rank in Google, TripAdvisor, OTA’s gives SEO credit to those hotels that respond to reviews.
- With “Group” marketing we essentially assist the hotels to drive wedding, social, and corporate groups.
- Maximize CVENT and other group marketing partnerships.
Paid Search (Google, IG & Facebook)
- Pay-per-click advertising allows you to purchase top positions for relevant keywords on search engines.
- With varying PPC ad formats, you can reach your target audience in numerous ways.
- Our PPC management services allow you to utilize a full suite of paid advertising formats that deliver instant traffic to your hotel website.
- Building out an independent website to create better visibility for your hotel.
- A website is the first place where Guests look for information about the hotel.
- The information is available at all times and thus, it is important that they are presented in an attractive way and managed appropriately.
eMail Marketing /Text Messaging
- Hotel email marketing and Text messaging can be used to promote hotel reviews, need dates and drive hotel awareness.
- Sending email subscribers exclusive offers and discounts promote a feeling of exclusivity and excitement, motivating them to book again.
- The visual part of digital marketing strategy plays a key role in the guests’ experiences for gaining repeat customers.
- If your hotel has a unique restaurant we can provide digital services to optimize the website, online menu and more to drive more customers through the doors.